By Kerry Oliver.
GKR artist Emric has been working with multi-platinum producer Loren Israel for six months and is ready to jump into the studio to record his new EP, which will release in the spring of 2020. The million dollar question for most any artist is “does working with a producer who has multiple Billboard hits actually make a difference?”
“Working with Loren has made songwriting simple. It’s never easy, but it doesn’t seem so complex and mysterious anymore,” stated singer-songwriter Emric.
There is a higher level of writing that most songwriters don’t even know exists. This is the level where hits are made. Learning how to achieve this level is something that most songwriters will not attempt. Why? Because most are not open to marketable suggestions. Others are so afraid to “sell out” that they never “get in”.
We, at GKR, enjoy Loren’s style of songwriting instructions. He makes the writers push themselves for other alternatives to their music, lyrics and melodies. He encourages and guides them to explore new versions of their song to make it more appealing to the larger masses. These new versions are drawn completely from their songwriting abilities, which many writers find hard. Loren doesn’t hand the HIT factor to them on a silver plate.
Anything worth learning will be frustrating, but this is how you know it’s working. The question I would be asking is “What’s the worst that can happen? If you don’t like the new version, you can always revert back to the old one? . . . But, what if the new one is AWESOME!”