San Diego…A Sweet Success

By Lani Owen.

San Diego, known for its sunny beaches, was the recent location for GKR’s Meet n’ Greet with Sony Music A&R Consultant Loren Israel. On June 16th, five bands and artists took this intimate opportunity to go one-on-one with this platinum award winning producer to discuss how to be noticed by established record labels, such as Sony and Capitol. 

Loren’s confident and direct style of communication commanded the room at the Rock and Roll Music Center, and the artists were very appreciative of his advice. He explained the ins and outs of the music industry and what it means to be a success in it. Everyone was able to ask questions and receive guidance about their next step in moving forward. 

In addition, each artist and band submitted their best songs to Loren and GKR for a songwriting evaluation. Getting the opportunity to know 100% that an A&R person actually listened to your music is rare for most artists. 

GKR and Rock the Dream are coordinating another Meet N’ Greet with Loren and Pub Rock Talent Buyer Bobby Hendrix in Arizona on August 25 at Fifty-One West in Tempe from 1:30 – 3:30pm.